Accept My Bribe Subject Line Example
Incentives work.
You want to be abundantly clear that your prospective customer is getting hooked up with an excellent deal if they complete the purchase. Words such as deal, promotion, % off russian number whatsapp are all powerful trigger words for price conscious shoppers.
Bonobos executes this subject line perfectly.
The bribe is upfront and clear. The call to action is direct, and uses an active verb. Empty your cart - save 20%.
One important best practice when using incentives is email suppression.
The technology you use should understand when a customer redeems an offer, and not send additional incentives after.
Barilliance comes standard with email suppression, and is an important feature in any cart abandonment technology.
Empty your cart with XX% off.
Take XX% off your cart before it's gone.
{Company Name} XX% off on your entire order for 24 hours only
Above is an example of "Accept My Bribe" cart abandonment subject line by Sephora.
2. Curiosity Subject Lines
Curiosity Based Subject Line for cart abandonment
Curiosity based subject lines are the exact opposite of the Accept My Bribe types. Instead of being direct and upfront with your offer, these headings get prospects to click through because they pique interest.
Everlane lets their prospects know that they are about to receive something. They just won't reveal what that something is until they click through.
Again, I encourage you to contrast this to the example above as they really are two sides of the same coin. They both focus on creating value, but pull the reader into opening the email in completely opposite ways.
Curiosity Subject Line Template Examples