RWD - it's high time to adapt your website to mobile devices

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Is RWD the only way to adapt a website to mobile devices?
No, not the only one. It will not be a crime if there are two versions of a website. They can be available at the same address - this is also the solution used today in the Google search engine. This is called dynamic content display . The mobile or desktop version ("computer") is loaded automatically depending on the device we are using.

The address can also be different , and this is how the mobile version of Facebook works. Has anyone ever received a link from a friend to Facebook that, despite clicking on it on a computer, led to a mobile view? It's hard to call such behavior of Facebook convenient for the user.

On the blog for webmasters, Google admitted that both dynamic content display and mobile version at a different address are accepted by Google. However, it is recommended to use the responsive version - RWD.

RWD has many advantages
How can a “desktop” page “roll up” to a mobile version? We use browser instructions that will allow the same content, contained in the same document skeleton, to be displayed in different ways . The variable may be the screen bahamas telemarketing data dimensions, orientation or type. A framework may be helpful, e.g. the popular Bootstrap or the less popular Materialize CSS , which contains a set of ready-made styles, adapted to different page widths. Thanks to frameworks, you can create a page that is immediately adapted to smaller screen widths.

What about too large photos? Thanks to the <picture> element , we can point the browser to several versions of images - the most advantageous one will be loaded, e.g. in the smallest size. In this way, we gain optimization at the cost of only a few additional lines of code.

In the case of RWD , it is also difficult to forget to place some content on the page. It will also be less tempting to deliberately omit some content, e.g. to speed up the page loading. Since Google generally evaluates us (see below) based on the mobile version, omitting texts, photos, structured data , shortening headings, etc. may result in a drop in the page's position in the search engine.

Thanks to RWD, we don't have to worry about recognizing the device type and then handling this information - returning the appropriate version. Since a responsive site exists in only one version , there is no need to create a link between the mobile and desktop versions.

Testing RekinySukcesu.pl

We can preview the RWD-compatible page by running the developer tools . This way, we can easily simulate different phones (arrow).

What happens if I don't make the site mobile-friendly?
You will feel this fact acutely in March 2021 at the latest, even if a small portion of your users access the site from mobile phones. Google has long used a single index of pages , based on mobile versions (mobile-first indexing), and in March next year it will not have mercy on those who have not yet adapted to these rules.

Several years ago, it was predicted that the end of non-mobile-optimized sites was coming. For over a year now (since July 1, 2019), all new sites have been evaluated based on their mobile experience . Soon, this will apply to all sites.

Mateusz wrote about testing a website for mobile-friendly features years ago. Not much has changed since then, so I encourage you to read this post.

So finally RWD or something else?
RWD! Responsive web design is a way of designing new websites recommended by Google. In some cases, if we are dealing with websites with very high traffic and requiring outstanding optimization, maybe other solutions will work. RWD, on the other hand, is and will continue to be the gold standard.

There should be no doubts about whether to optimize your website for mobile devices . Google has long been asking, pleading, and threatening to adapt websites to mobile devices. If you still resist, Google will optimize the search engine for the lack of your website in high positions in the results. It will certainly do this with great accuracy and care. Do not let yourself be optimized this way!