How to Design an Effective Email Automation Campaign

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It’s a good practice to start your inbound marketing funnel in the early stages of your sales funnel. You capture leads and then follow them up further in the funnel with outbound marketing in a lead generation strategy. generate sales leads concept? If the sales funnel concept is new to you, it’s basically just a series of steps that help you convert strangers into customers through a series of different actions: The user’s journey from acquisition to conversion through inbound and Outbound marketing strategy.

User journey through the sales funnel Different funnel stages Top of funnel: Getting in front of your audience on first contact Middle of funnel: Capturing leads through outbound morocco telegram database marketing or inbound offers (e.g., via inbound marketing) Collection of personal information.

Free resources or free consultations Bottom of the Funnel: Build trust, show offers related to your product or service and close the sale The flow you see in the image above shows the funnel stages and the user journey from “Stranger” to “Sale”, visualized via arrow. Inbound marketing is used to generate traffic and interest, providing them with irresistible offers based on their pain points.