How to Get the Most Out of Facebook Live: Step by Step

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1 What is Facebook Live and how does it work?
2 How to stream: Step by step
2.1 Step 1: Log in to your profile
2.2 Step 2: Select Live
2.3 Step 3: Give Facebook permission
2.4 Step 4: Continue
2.5 Step 5: Privacy
2.6 Step 6: Describe your video
2.7 Step 7: Pay attention to your camera
2.8 Step 8: Press “Start”
2.9 Step 9: Respond to your viewers' comments
2.10 Step 10: End your broadcast
2.11 Step 11: Save to your camera roll
2.12 Step 12: Done!
3 How to measure performance
4 Recommendations to take advantage of it
4.1 Always be receptive
4.2 Time is right
4.3 Promote the video before broadcasting
4.4 Improve your camera
4.5 Be Evergreen
4.6 Check your upload speed
5 Examples of successful Facebook Live
5.1 New York Times
5.2 Dunkin' Donuts
5.3 ModCloth
6 Conclusion
Facebook Live was launched by the Facebook company in April 2016 and since then, it has only gained popularity.

Social media is not named this way by chance: these platforms are about connecting millions of people and getting them to share things with each other like a big club.

Brands cannot escape this; interaction is crucial italy whatsapp resource for a Facebook profile of any type of business to have the desired success.

Making yourself known through these platforms is very easy for an SME, but communicating directly with the entire desired audience is a bit complicated.

This is why live video streaming has become a great alternative to communicate brand stories or events to the masses, thus establishing close relationships with users.

Remember that behind social media profiles there are real people, with whom you have to communicate effectively to create an emotional bond that will later become brand loyalty.

In addition, many users only use social media to communicate directly with their brands and make complaints, comments or suggestions that are important to them.

On the other hand, videos themselves tend to generate more engagement among users than images, which is why marketers have become really interested in options like Facebook Live to connect more with audiences.

However, there are many aspects to this tool that require special attention in order to achieve the desired success.

This is why, with this article, we want to help you get the most out of Facebook Live to broadcast the best videos, learn tricks and know how to analyze their performance.