In this regard, I created a glossary of labels. Instead of having multiple formats used by teams, this standardization helped everyone follow and improve the same process. To keep it short and meaningful, here are the 5 criteria I decided to label and analyze:
which stage of the Ion funnel it relates to: Respondents (equivalent to visitors), Segmented (equivalent to those who interacted in some way within the experience), Subsegmented (equivalent to subscribers), Converted (equivalent to leads).
This is what the labels for the elements looked like on the first page:
Main CTiconA button: pg1-mid-cta-segmented
After some time figuring out how I would promote this revamped experience, I decided to stick with the same approach as its previous version: email marketing only . Of course, I would love to hong kong consumer mobile number list completely revamp this Buyer Persona Generator, but to keep it as consistent as possible, I decided to go this route.
So, I sent only two emails: the first one in October and the second one in November, both in 2021. And during this period, I had the following results:
Which means the new Buyer Persona Generator had:
In conclusion, all the analysis, conclusions, improvements and new practices led me to:
90 conversions (adding the number of subscribers and leads generated) in 5 months to 388 conversions (also adding subscribers and leads) in two months.
Main results
After all this work, these are the main conclusions I would love for you to have and apply to your experience with Ion:
Obsess over your user experience
Most of the problems that a navigator faces throughout a journey could be avoided if a user-centered approach had designed the route. And these problems happen not because we are bad professionals. Quite the contrary! We know our needs better than anyone else, but we try to solve them without thinking deeply about the ways.