Home and decor brands and influencer marketing

[Dimaeiya333]

The campaign also took place on Youtube in order to reach as many potential customers as possible via the various social networks. American YouTuber Jair Woo (453K subscribers on Youtube) posted a video dedicated to the brand that was viewed more than 145,000 times. Thanks to the link to the FOM website shared in the description, the brand noticed a huge increase in traffic on its e-commerce site .


A branded hashtag #FOMVirtualShowroom was also used to help potential customers find inspiration and discover their products.

Wayfair - Partnering with a celebrity to highlight their furniture delivery service
Wayfair found success by collaborating with mega-influencers. In 2020, online furniture brand Wayfair made singer and TV personality Kelly Clarkson (5.7 million followers on Instagram) its latest brand ambassador.

For her “ Home: You Got This ” campaign , the artist posted several messages on her social networks and also co-created her own collection with the brand: “ Kelly Clarkson Home .”

The collaboration was intended to highlight how Wayfair makes it easy to shop for furniture online. Through the campaign and various posts , Kelly Clarkson was able to unbox Wayfair products and show her subscribers how to incorporate new pieces into their home decor. Clarkson said , “ I’m thrilled to have partnered with Wayfair to connect with their customers and show them how easy it is to make their home as special as they are .”

Content produced as part of the #kellyclarksonxWayfair collaboration received more than double the engagement of the singer’s regular content . Her content also received the most shares and the highest media value for Wayfair, with her posts generating £312,000 in media value
The use of micro-influencers or celebrities, the co-creation of collections, the identification of the most relevant KOLs for the brand itself are elements that allow professionals in the Home & Lifestyle sector to boost their sales through Influencer Marketing.


The power of interior design influencers and their revolutionary UGC has boosted this sector, also due to the health crisis. Dive into this study to understand how these creators redesigned the industry by offering relaxing and authentic interiors.

Download now


About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-drive payroll directors email database n tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.