5 successful influencer marketing campaigns in the food sector

[Dimaeiya333]

Food and drink brands, whether they are food products, supermarkets or chefs and restaurants, are part of a dynamic industry. Most Internet users like this sector and look for original, quick or healthier recipes to improve their diet online. Collaborations with KOLs (Key Opinion Leaders) are very beneficial for this sector that continues to grow year after year for many reasons. Here are 5 examples of successful global Influencer Marketing campaigns. To make your mouth water... Let's go!


Why working with content creators can be a winning strategy for the food sector?
Influence Marketing has a huge scope of action, especially for the food industry, which allows professionals to imagine many creative and innovative schemes for several reasons:
Food and drink brands, whether they are food products, supermarkets or chefs and restaurants, are part of a dynamic industry. Most Internet users like this sector and look for original, quick or healthier recipes to improve their payroll directors email database diet online. Collaborations with KOLs (Key Opinion Leaders) are very beneficial for this sector that continues to grow year after year for many reasons. Here are 5 examples of successful global Influencer Marketing campaigns. To make your mouth water... Let's go!


Why working with content creators can be a winning strategy for the food sector?
Influence Marketing has a huge scope of action, especially for the food industry, which allows professionals to imagine many creative and innovative schemes for several reasons:

Food is, in fact, one of the most popular topics on social networks . For example, the hashtag #foodporn has been used more than 280 million times on Instagram at the time of writing,
It's a topic that speaks to everyone! Not all consumers are addicted to sports, interested in fashion or playing video games, but everyone consumes food,
Food is aesthetically pleasing and visual content generates on average 94% more engagement than text alone.
Food & Beverages KOLs are particua tight-knit community are the key ingredients that brands in this sector use to gain visibility, awareness and to increase sales in the long term . Let's take a look at 5 successful Influence Marketing campaigns in this industry, which has not finished making our taste buds water.


Food is, in fact, one of the most popular topics on social networks . For example, the hashtag #foodporn has been used more than 280 million times on Instagram at the time of writing,
It's a topic that speaks to everyone! Not all consumers are addicted to sports, interested in fashion or playing video games, but everyone consumes food,
Food is aesthetically pleasing and visual content generates on average 94% more engagement than text alone.
Food & Beverages KOLs are particularly popular on social media because they are able to engage their audiences quickly due to the popularity of the topics they cover. Studies show that influencer marketing on Instagram in the food and beverage industry generates an average engagement rate of 7.38% , five times higher than the average rate!

Eye-catching visuals, a sense of authenticity and a tight-knit community are the key ingredients that brands in this sector use to gain visibility, awareness and to increase sales in the long term . Let's take a look at 5 successful Influence Marketing campaigns in this industry, which has not finished making our taste buds water.