Instagram Stories: Increase Engagement With These Simple Steps

[Dimaeiya333]

Instagram Stories are a great way to market products or services. Stories aren't just a place to share what you're doing at the moment. They're a valuable tool to grow your brand's following and turn your audience into engaged consumers. However, in the flood of stories, it's hard to stand out. Kolsquare gives you some ideas to improve the engagement of your Instagram Stories.


Instagram Stories content is highly curated and needs to be of very good quality to help amplify your brand awareness . It is crucial that Stories match your brand aesthetic, as this of course supports your brand identity and allows users to immediately recognise it.

Over & Later offers a free online workshop where you will learn how to design Instagram stories like a pro and use templates and effects:


Get creative with text and use Instagram features
Instagram offers plenty of features to spice up your stories. They recently rolled out a major design update to their polls which had been the same two-choice tool since their introduction in 2017. Now, creators can choose between four possible answers and different colors.

Another way to liven up your aesthetic is with the different font options Instagram offers. They range from rainbow or shadowed text to 3D titles to simple serif or cursive fonts. Mastering the options can attract new audiences and generate great interest. But don’t go too crazy. Even if you want to break away from the norm and experiment with different styles, be who you or your brand are. Who are you trying to attract with these stories? Tailor your stories to your target audience. For example, if you’re pro finance directors email database list moting a minimalist brand, go light on the bright and too much color. Choose mature options for your stories.

Fair trade fashion retailer The Slow Label, founded by Austrian blogger Anna Laura Kummer, uses clean, earthy tones to promote its garments, as well as elegant, subtle fonts.

Categorize your Instagram stories with highlights
With the highlights feature, it's easy to categorize your brand's Stories, your content, and give a holistic look to your profile. It also helps your followers dig deeper into your brand's story or past collaborations.

For story highlights, both brands and influencers should create their highlight cover according to their visual identity . In the meantime, there are different approaches to this. You can choose a cover from the stories you have published or create a custom cover. German blogger Caro Daur keeps it simple with a white background and a title in the same font. This immediately tells her audience what the story is about, making it very engaging and easily accessible.

Italian photographer Sam Youkilis simply chooses one of the stories as his cover. Unlike Caro Daur, he also gives them different titles, which correspond to their general content. During his travels he captures scenes from everyday life, which is why he also classifies his stories by date.

Pop culture magazine Highsnobiety proceeds in a similar way to Caro Daur, opting to keep things simple and bold with exclusively black covers. This corresponds perfectly with their profile picture and authentically resembles their brand.