Start your plans earlier and of course

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So, don't forget:

study the trends,
be aware of what you are changing in consumer behavior,
measure everything you do to know what works and what needs to be improved .
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In other words, social media campaigns are great additions to any company’s marketing strategy. We also know that this is just one of the many benefits that these apps can bring to a brand.

In this series of articles by Rock Content usa consumer mobile number list in partnership with Hootsuite, we saw that social media can directly help the sales team as a way to promote a buying experience, since their KPIs can be transmitted to other departments in the company.

These channels are important touchpoints for speaking with customers. So how does this impact a brand’s customer service and success?

According to Hootsuite’s Social Trends 2022 , 59% of respondents agree that customer service using social channels increased business value over the past 12 months.

Companies are beginning to view social media as a customer service channel, because people are seeking out these channels to communicate with them.

Whether searching for information, making a purchase or solving a problem, they expect a response that is as fast, complete and useful as any other official brand communication channel.

Data has shown that 64% of people prefer to text rather than call a business . According to Gartner, 60% of all customer service requests will be handled through digital channels by 2023 .