Key 1: Accurately determine the timing of intervention
To make your on-site experience stand out from your competitors, ensuring that conversational marketing tools only step in at the right time is key. While a 24/7 chatbot is helpful for customers, it can also be annoying if it keeps popping up randomly and obscuring your website content. Just like a well-trained store clerk knows when to offer advice and when to let customers wander freely, the right conversational marketing tools can achieve the same effect with the help of AI.
Appier uses its AiDeal conversion optimization marketing cloud and belgium phone number data BotBonnie conversational marketing platform to allow customers to import the above-mentioned practical conversational marketing tools into their own websites. The former can use AI to find hesitant customers who may need help, while the latter can instantly pop up appropriate suggestion messages when it finds hesitant customers.
For consumers who don’t know where to start browsing products and have difficulty choosing the right products, using AiDeal and BotBonnie enterprise solutions will be a smart choice for brand owners to attract and interact with these customers. After AiDeal finds hesitant customers based on more than 400 data attributes, BotBonnie can use the products and content the brand wants to highlight to strengthen customers' purchase intentions. Just like a salesperson in a brick-and-mortar store, BotBonnie helps customers gain a deeper understanding of what the online store has to offer.
Conversational marketing tools can do something that salespeople can’t: follow up and build long-lasting interactions with customers after they leave the store. You may have noticed that more and more online stores are asking visitors to interact with the business on social media. This is the modern version of "join the mailing list". After establishing connections with customers through social media, brands can regularly send notifications about promotions and new product launches directly through private messages.
One of the key features of BotBonnie is the ability to deploy conversational marketing tools across multiple channels, including websites, LINE official accounts, Facebook Messenger, Instagram and WhatsApp. Therefore, when brand owners adopt BotBonnie solutions, they can continue to maintain and operate relationships with website visitors through any of the above social media platforms or instant messaging software. In this way, the website becomes the starting point of the customer relationship, and even if the visitors do not make a purchase when they first visit, maintaining a two-way relationship through social media will attract them to return to the mall to shop and become your customers.