Mail Privacy Protection and other resources

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Second-party data
This is when companies sell or share the personal data they have collected with other companies.

It is typically shared between parties that have similar audiences and customers.

Third-party data
Last but not least, we have third-party data.

Essentially, this is any data that has been collected or organized from a variety of sources and is often managed by organizations that do not directly interact with customers.

There are many markets where these massive data sets senegal phone number list can be purchased, and some examples include demographic data, survey responses, income data, and online activities such as websites visited and browsing behaviors.

Now that we have those concepts in mind, we can talk about one of the most impactful changes in the data world: the loss of third-party cookies .

In 2019, Firefox started banning these cookies and Google has just declared that it will no longer support third-party tracking in Google Chrome browsers .

Another recent change that has impacted the digital world is the widespread adoption of Apple Mail Privacy Protection (MPP) by iOS users (97%!).

This feature can hide IP addresses and block remote content, resulting in artificial email open rates, images not automatically loading in emails, and email-related activity data that marketers can't track.

Google, Safari, Firefox and Apple are just the beginning. Clearly, there is a movement towards decreasing the use of third-party cookies. The Sparkpost report indicates that more than 50% of open data will no longer be trusted by the end of 2022.