Like their in-office challenges between their laos business email list designers. Or their video where they turned designs on a screen into physical merch, a visually captivating display of the platform’s full capabilities.
Canva's LinkedIn video where they appear to magically pull marketing materials out of their online design studio
The brand also showcases their new product offerings by speaking to the all-too-relatable pain points their audience faces. And how their tools can help them (easily) impress their boss.
Canva's Facebook Reel of a marketer using Canva AI tools to revamp her boss's presentation on a tight deadline
According to Sprout Social Listening data on X from July 9 to August 8, 2024, Canva owns 99% of the overall social media volume compared to their top four competitors, and maintains an impressive 91% positive sentiment rate. This demonstrates how deeply they understand their audience, and how much their messages resonate.
The play: Use audience intel (like social listening) to understand how customers feel about your products and use them day-to-day. Your learnings can help guide your content, and more accurately showcase your product features on social.
Jayde Powell is a social media marketing creator who’s built an impressive following, especially on LinkedIn (or as she calls it, the “Briefcase App”). In her posts, she speaks directly to other creators, brands and social marketers.
A LinkedIn post from Jayde Powell that says "i want brands to free themselves from the shackles of a curated instagram feed."