In early June 2022, Meta released information about the latest features for Facebook and Instagram Reels. New creative t

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Since interactive stickers on Instagram Stories have brought a lot of positive feedback and engagement, poll, contest, and slider emoji stickers can now be shared on Reels as well. Additionally, custom audio content can be imported into Reels . Be it a comment, a jingle, or just background sounds, as long as your audio files are longer than five seconds, you can make your upcoming Reels more authentic this way.

Finally, you can also use templates , which saves time when creating Reels. This feature is very reminiscent of TikTok, whose success is probably the reason for this update. Consequently, for your next Reels, you can adopt the structure of another video and therefore its audio sequence and clips. Adding and trimming your own content remains possible.

Advantages of video marketing
The results of a survey conducted by one of the world’s leading explainer video providers, Wyzowl , clearly show the growth, as well as the resulting importance, of video marketing. In 2022, 582 participants, both marketers and consumers, were interviewed for the annual report.

Wyzowl found that 92% of marketing professionals agree that videos play a chief vice president marketing officer email database central role in their marketing strategy.


It is significant, among other things, that 87% of video marketers saw a positive ROI. This compares to only 33% in 2015. The reason for this may of course be the general trend towards short-form videos and the push of social media platforms, but also a better understanding of the use of videos in recent marketing campaigns.


Even though everyone is now jumping on the video marketing bandwagon, oversaturation can also mean an opportunity for quality over quantity in your next campaign. Target audiences are still interested in moving video formats. In particular, explainer videos are a huge hit . The majority of consumers ( 96% ) say they watch these types of videos to learn more abut a product. Accordingly, 94% of marketers confirm that videos have helped their target group to better understand products or services.

It’s no surprise that the majority of videos are still watched on YouTube. At 88% , the video platform takes the top spot , leaving LinkedIn Video ( 68% ), Instagram Video ( 68% ) and Facebook Video ( 65% ) behind.

Meta once again clearly shows the extent to which the company's focus is shifting towards video formats. 64% of marketers say that the impact of the Covid-19 crisis has influenced their marketing plans for 2021 and 2022, but three-quarters of this group simultaneously confirm that they are more likely to invest in video marketing.

On the Kolsquare blog, we will regularly provide you with updates and tips from and for the influencer marketing sector.