Nowadays, creating an online store requires analyzing a constantly changing market.
Monitoring the market strategically is a real challenge, especially when this business aims to compete internationally.
Each local market has its own particularities and online retailers must be aware of them in order to develop a coherent strategy that successfully reaches their target audience.
In the latest e-commerce study published by SEMrush, trends in different countries and industries were presented.
These were some of the important findings of the study:
Direct traffic represents the most significant part in the e-commerce sector (42.1%).
Of all the industries analyzed in the study, desktop devices are the most prevalent.
Most e-commerce businesses do not invest in paid advertising, with a monthly average of between 0 and 1,000 dollars.
In PLA formats, the electronics category is the undisputed leader.
The e-commerce industry in the United States leads the international market with 42.9% of organic traffic, followed by the United Kingdom (6.7%), Germany (6.2%) and France (4.5%).
“Free shipping” is the most popular keyword used in advertisements in English-speaking countries such as the United States and England. In Germany it is “Great deal” (big auswahl). In Italy, “Official website” (sito ufficiale). In Spain, “Best price”.
The most popular discount in England, Italy, France and Germany is 50%. In Spain, the most commonly offered discount is 70%.
Most e-commerce platforms and online stores are growing in size year after year.
But do we know how the main players in the retail sector manage to become undisputed leaders?
What efforts are needed to create and develop an effective online strategy?
How to make efforts orderly in such a way that they increase their effectiveness?
SEMrush conducted the aforementioned ecommerce study to answer these questions, along with many others.
Let's analyze the data.
The study showed that e-commerce strategies and customer behavior vary widely across sectors and countries.
Therefore, adapting the strategy to local markets is a key step in international positioning.
To help online retail companies understand the characteristics of each market, code phone number philippines we have compiled advice from e-commerce experts from different countries.
Spain
USA
Australia
United Kingdom
Brazil
Italy
France
Benelux
Russia
China
International ecommerce Spain
Spain