All of these actions bring their rewards, which is why it is important to also look at the success stories of companies that have made a difference, creating a before and after in relational marketing.
how-to-do-relationship-marketing
Iberia
In 2014, this company was immersed in a broad process of change that had greatly weakened its image.
For this reason, this company decided to implement new formulas that would bring them closer to their consumers and completely rethought their communication and marketing strategy using social networks .
In this way, this Spanish company managed to become, in a verycroatia whatsapp resource short time, a reference in terms of customer complaints and claims management using digital channels. In addition, they managed to create original communication campaigns which were aimed at connecting with their customers.
how-to-do-relationship-marketing
One of the most popular ones they created was #tweetIBERIA, a contest in which Internet users were invited to share an emotional message related to the company. This was reinforced with an incentive consisting of a free flight to New York for two people.
The results were so extraordinary that this campaign became an excellent showcase of friendship, love and emotions with the company as a backdrop.
In short, it turned out to be an impeccable strategy for connecting customers with the brand.
By the way, the winning tweet was “The best part of every trip is sharing it with you.” This slogan was displayed on one of Iberia’s fleet of planes for two months.
Converse
One of the key pillars of relational marketing is personalization , this was taken into account by the manufacturer of the legendary All Star, which launched the “Made by you” campaign .
This consisted of users being able to design and customize their own Converse through the iQstom application. In other words, customers could have their own personalized and exclusive footwear.
how-to-do-relationship-marketing
With this action, Converse managed to win over its clientele thanks to its personal and individualised treatment, as well as getting a multitude of users to share the experience through social networks, making it go viral.
Thanks to this, Converse managed to reach millions of people through social networks , as well as attract new customers and retain existing ones even more.
Relationship marketing examples, success stories
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