Personalized messaging is the gold japan business email list standard for all marketing. But it’s extra important during a season full of nostalgia, family time and hope for the coming year. Any time you directly reach out to a customer, you have an opportunity to personalize and curate that experience.
Break down your audience in specific groups, and design a messaging approach for each. This includes email marketing and communicating on messaging apps, like Facebook’s built-in messenger.
According to a study by Facebook, 63% of people across generations prefer messaging over calls or emails when talking to businesses. Your audience wants to reach you directly and quickly, and they want it to be a personalized experience. Given the predicted tighter budgets this year, a personalized messaging experience can be the distinction your brand needs over the competition.
Take advantage of user-generated content
One of the best ways to showcase your brand’s holiday offerings is through authentic user-generated content. Whether a video at your brand’s brick-and-mortar location or a holiday video featuring your brand’s products as part of a user’s family celebrations, user-generated content can often convey warmth and realness in a way ads can’t.
Encourage your audience to share their holiday experience with your brand by asking questions about holiday planning and celebrations, and how your products may tie into them. For example, if you’re a food company selling pasta sauce, ask your audience if they’re using your sauce in any holiday meals and tag you in photos or videos of their dishes.