Designed to support creators while increasing

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“I definitely read the comments and take feedback into account. I definitely don’t think the new feed design is working yet. It’s just a test, so if you’re seeing it, you’re in a small percentage of people. But we have a lot of work to do to get to a good place before it can be rolled out.”

the amount of time users spend on the platform , the inclusion of recommended content in the Instagram feed (mimicking TikTok’s For You feed) has led to users complaining that they no longer see content from their favorite accounts.

Mosseri said the “more recommendation-focused version of Instagram” is designed to help people discover new content and reminded users of the option to “hide” recommendations in their feeds.

"If you're seeing things you're not interested in, that means we're not doing a australia accountant email database good job of sorting," he said. "We'll get better at it over time."

Mosseri’s conundrum is clear: meet TikTok’s competitive challenge while also offering a modern version of Instagram favored by creators and users alike.

The key question is: how much of the current discontent is due to users' resistance to change, and how much is due to Instagram going too far, undermining the elements and values ​​on which its success has been based?

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-drivn tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.