Harness the power of YouTube influencer marketing

[Dimaeiya333]

While other social media platforms also prioritize video content, YouTube remains the number one destination for consumers. Additionally, YouTube is the second search engine in the world after Google, making it the second most visited website. This holds a lot of marketing potential that brands can leverage. Read more about YouTube influencer video marketing strategies here.


Video content has become an integral part of marketing, and consumers agree with that. According to Cisco , videos now account for up to 82% of all internet traffic, which is 15 times more than in 2017, and this trend continues to grow rather than slowly flattening out. At the same time, Google’s video website is especially popular among gamers, 56% of whom get in touch with their community there.

You can learn more about the latest YouTube statistics for 2022 by following this link on the Kolsquare blog.

YouTube has established itself as one of the most popular platforms in general since its vp safety email database inception and today it is also extremely effective for influencer marketing campaigns, as influencer video marketing achieves very good results and numerous statistics demonstrate how you can increase your ROI through video marketing.

The advantages of influencer marketing on YouTube
You probably know the advantages of influencer marketing in general. If you still want to convince yourself of the advantages of influencer marketing, we recommend the Kolsquare blog .

In addition to the rise of influencers, video is also gaining in importance online . This is reflected in the popularity of the video app TikTok and Instagram’s push with Instagram reels to not leave the video monopoly to Chinese competitors. YouTube has also done the same with short-form videos. Check out Kolsquare’s blog to see how YouTube is trying to catch up with TikTok with YouTube Shorts .

According to this, it makes sense for marketers to invest in YouTube influencer markting, because besides general trends, YouTube remains one of the most important social networks, as already mentioned. Especially for in-depth videos, tutorials and vlogs, YouTube remains extremely interesting and product placement is a lucrative strategy . Read more about this below.

Another advantage is the pre-defined advertising settings, which makes it easier for marketers to implement campaigns in different ways. In addition, YouTube replaces traditional television channels, especially for millennials and generation Z.