Comienza tu campaña de marketing de influencers en TikTok con estas ideas

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the app into their influencer marketing strategy as soon as possible. But where or how can they start? Look no further for solutions, because at Kolsquare we have them for you. With the following ideas for high-performing content on TikTok, you're sure to be ready to get started.


The app, which belongs to Beijing-based tech company ByteDance, was launched internationally in 2017 under the name TikTok, modelled on its Chinese counterpart Douyin. Since the Chinese acquired Musica.ly in 2018 and integrated it into Tiktok, TikTok’s popularity has only grown . With Gen Z as its main target audience, TikTok is a promising way to increase brand awareness and reach new audiences.

If you or your brand are still not convinced about including Tiktok as a vp safety email database platform in your marketing strategy , check out the Kolsquare blog for all kinds of information about the platform.

To use TikTok as successfully as possible in your social media strategy, it's important to know the types of content that work best on the platform. These are, of course, different from the content that works well on Instagram. So, find a list of ideas to get you started on TikTok for real now!

TikTok's motto is: quality over quantityRemember TikTok's origins and share or create challenges and hiccupsCat content is keyShow off your hobbies or a peek behind the scenes

TikTok's motto is: quality over quantity
With a duration of 15 seconds , you might be tempted to just post content so as not to miss a beat. But meeting your own quality standards and thus representing your brand values ​​is of course extremely important on TikTok, as well as on short videos . In order to convince users not only of the quality of the content, but also to encourage them to subscribe or share the videos , it is a good idea to communicate news or knowledge in the sense of the classic informational value.

The German online content network of ARD and ZDF @funk finds exactly the right tone on TikTok. On the one hand, they report on socially relevant topics and on the other hand they also entertain, tailoring their content perfectly to the target group of generation Z. Of course, it is in the nature of public broadcasters to inform. However, funk is a great example for brands of how to master the combination of educating and entertaining.

In the video, the broadcaster explains what households can expect from rising