Pull a stand-out quote or hot take from the article and use it as a post.

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For example, take an article that resonates iraq business email list with your audience and break it down in several different social posts.

Write a one-sentence summary of the article, and share a link to it in your comment section or bio.
Share data visualizations from the piece as a carousel paired with key takeaways.
We used our report about 2024 Content Benchmarks to generate each of these posts.

Instagram post from Sprout Social featuring one of their social media strategists talking about Sprout's Content Benchmarks Report

A LinkedIn post from Sprout Social sharing their latest Content Benchmarks Report

With Sprout, you can easily repurpose your content without leaving the platform. Track your top-performing content in our analytics, and then use Suggestions by AI Assist within our Publishing tool to generate new variations of your post text.

3. Lead with a hook
Staying on-brand doesn’t have to be boring. In fact, your copy should entice your audience to keep reading. Don’t be afraid to say something spicy or outlandish—as long as it’s relevant to the things your audience cares about. Just beware crossing the line into clickbait territory, and stay authentic to your brand voice (see step #2 for reference).

X post from Oklahoma Department of Wildlife Conservation sharing humorous tips for weekend boating