Data-Driven Influencer Marketing on TikTok: How to Find the Right KOLs

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TikTok is extremely popular, especially among Gen Z, and with a total of 3.5 billion downloads, it is approaching the “Big 5” of social media. Consequently, a marketing campaign on TikTok can be very effective, but it is essential that your brand communicates authentically. With the help of Kolsquare data, you can identify the right TikTok influencers that match your brand and values.


Key points
TikTok is set to soon become one of the “ Big 5 ” social networks, as the Chinese app has been downloaded more than 3.5 billion times .
Kolsquare helps your brand identify TikTok influencers thanks to the latest technologies such as Big Data and AI, making your campaign on the app profitable.
Kolsquare Credibility Score and Kolsquare Analytics Sidebar help you analyze influencer marketing statistics in a way that saves time and resources.
Considering that most TikTok users are under 30 and the app was launched in 2017, the number of downloads is surprisingly high. During 2019, TikTok was often the third most downloaded non-gaming app , and this year it ranks fifth among the most downloaded apps overall.

A marketing campaign on TikTok is therefore quite suitable, and can be particularly effective through cooperation with influencers. However, the search for suitable partners can be time-consuming and subjec vp manufacturing production email database tive, especially if you have little data on the app's influencers. Influencer marketing agencies like Kolsquare can help you with this. With our offer, which consists of both individual advice from experts and technology for data-driven influencer marketing, we help you identify the right influencers. With Kolsquare's all-in-one marketing solution, your campaign is sure to be profitable.

Why should your brand work with TikTok influencers?
Each social network has its own characteristics, of course, which marketers need to be aware of and know how to use. While Instagram was initially based on images and stories, and Facebook is still often very text-heavy, on TikTok users share short videos.

Hashtags can also be used on TikTok, but much less so than on Instagram , for example. Check out our guide to using hashtags on TikTok for all the details.

Due to the unique algorithm of the Chinese app, even profiles with few subscribers can appear on the so-called “For You” page and go viral. Read how to master the TikTok algorithm in 2022 on the Kolsquare blog. Of course, the creativity of the creators is also particularly important on TikTok . At the moment, videos from the everyday life of influencers are particularly popular and live broadcasts are also common on TikTok. This could be a remnant of Live.ly, TikTok’s predecessor.

Google in particular is increasingly struggling with the fact that internet natives are increasingly making search queries on Instagram and TikTok and are no longer finding restaurants via Google Maps, for example, but through recommendations from creators on these apps. What it means for TikTok to become the number one source of information and how marketers should deal with it, you can read on the Kolsquare blog.