How important is it and what purpose does it serve for brands to be present on Douyin or TikTok?

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Overall, the precise targeting capabilities offered by short video platforms TikTok-Douyin are a major advantage. This functionality opens up the possibility for brands to target their messages to audiences with specific demographics, interests and user behaviors, improving campaign effectiveness and ROI.

Read also: How to maximize ROI on TikTok

Another competitive advantage that has made apps gain popularity in the context of business marketing is that brands can jump on the bandwagon of trends that reach millions of users, increasing exposure. Indeed, virality is one of the main features that make them stand out from other social networks. Attractive and creative content can be replicated globally, making a localized strategy known throughout the world.

Is influencer marketing on Douyin useful?
Just like TikTok, Douyin is increasingly being used by Generation Z. As the first people of this generation will soon also enter the labour market and earn money for themselves, they will be essential for sales in the coming years. This is also one of the reasons why many brands are interested in having an account on TikTok but also on Douyin, are you interested?

Looking at the app's style from a user perspective, Douyin, the Chinese v vp engineering email database ersion of TikTok, symbolizes youth , innovation, rebelliousness, and uniqueness. Perhaps this image works for you, as long as it's compatible with your brand values. Based on your brand identity, does it make sense to launch an influencer marketing campaign on Douyin?

The first content idea on Douyin is to launch a challenge. This way, brands can directly integrate a CAT and engage with their followers. Make sure the challenges are realistic so that users actually want to do them. Trends on Douyin move just as fast as on TikTok. You have to check the app regularly to see what is going viral. Don’t hesitate to join one of these trends as this will help you increase your engagement rate.

Of course, it's a good idea to collaborate with KOLs , i.e. bloggers, influencers or online stars. Since account size does matter on Douyin, you can generate more reach and visibility, especially if you've only been registered on the app for a short time.

Especially luxury brands such as Dior, Prada or Tiffany & Co want to open marketing and advertising accounts on Douyin . Even if typical Douyin users do not match your target group at first glance, there are some reasons to start an influencer marketing campaign on Douyin. According to a study by OC&C Strategy Consultants , the demographics of luxury consumers in China have changed dramatically. Both millennials and generation Z have developed enormous purchasing power compared to previous generations.

Influencer Marketing Guide for TikTok
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