The fashion industry is one o

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Meanwhile, the fashion industry is one of the largest in the world, estimated to account for between $1.7 and $2.5 trillion in global sales, according to two different research reports, Euromonitor and McKinsey. McKinsey summarises the magnitude of the fashion industry in its State of Fashion 2017 report as follows:

« The fashion industry is one of the most important in the world, driving a significant part of the global economy. It is one of the most important value-added industries in the global economy. If compared to the GDP of each country, the global fashion industry would be the seventh largest economy in the world .»

As in so many other sectors, there was a decline of 18.1% due to the Covid-19 pandemic, amounting to a total of 1.45 trillion dollars, with a 20% drop in sales, according to Fashion United .

According to Statista data on Fashion United , the LVMH Group had the largest market capitalisation as of March 2022. Nike leads the way with $150 billion, followed by Gucci, Louis Vuitton, Adidas, Chanel, Zara, Uniqlo, H&M, Cartier and Hermes. This means that Nike takes the title of the world’s “most valuable” clothing brand for the seventh time in a row and is well ahead of Gucci, with almost twice the brand value.


Table via Fashion United

So, all of this data shows how valuable the fashion industry is and how important it is for brands to invest in marketing for the sector. Influencers are therefore particularly suited to targeting today’s consumers, as they have grown up in the fashion and lifestyle fields and define these topics on the platforms. The following chart from Kolsquare shows the high level of engagement of influencers in the sector.


Meanwhile, the fashion industry is one of the largest in the world, estimated to account for between $1.7 and $2.5 trillion in global sales, according to two different research reports, Euromonitor and McKinsey. McKinsey summarises the magnitude of the fashion industry in its State of Fashion 2017 report as follows:

«f the most important in the world, driving a significant part of the global economy. It is one of the most important value-added industries in the global economy. If compared to the GDP of each country, the global fashio partners email database n industry would be the seventh largest economy in the world .»

As in so many other sectors, there was a decline of 18.1% due to the Covid-19 pndemic, amounting to a total of 1.45 trillion dollars, with a 20% drop in sales, according to Fashion United .

According to Statista data on Fashion United , the LVMH Group had the largest market capitalisation as of March 2022. Nike leads the way with $150 billion, followed by Gucci, Louis Vuitton, Adidas, Chanel, Zara, Uniqlo, H&M, Cartier and Hermes. This means that Nike takes the title of the world’s “most valuable” clothing brand for the seventh time in a row and is well ahead of Gucci, with almost twice the brand value.


Table via Fashion United

So, all of this data shows how valuable the fashion industry is and how important it is for brands to invest in marketing for the sector. Influencers are therefore particularly suited to targeting today’s consumers, as they have grown up in the fashion and lifestyle fields and define these topics on the platforms. The following chart from Kolsquare shows the high level of engagement of influencers in the sector.