We are less than two months away from the end of the year and in the vast majority of businesses the need arises to implement marketing actions to get the most out of this time.
Therefore, we want to give you some recommendations on how to reach your current and potential clients through Christmas marketing actions.
1.
Review your inventory and see what products you have so that you do not have unforeseen stockouts.
The catalogues are up to date.
The description of the products and all the information you consider relevant is available and clear.
Contact numbers and communication channels are enabled to address requests and concerns.
Reports of special days and hours of operation.
Consider the possibility of offering gift cards for your products or services if it is relevant to your industry.
Provide fast and personalized attention.
2. Prepare content for social media
Digital platforms have become the communication channel par excellence to reach future and current customers, given their reach, low cost and rapid dissemination.
What actions can you take on this date?
Prepare a content calendar: This can help you organize Christmas promotions and products you want to launch during the holidays.
Conduct surveys: This resource allows you to find out what your followers want, preferences, tastes, purchase intentions and based on this, prepare tempting proposals that satisfy their expectations. You can do them through Instagram stories or Google forms.
Harnessing the potential of video. Platforms such as Tik Tok or tools like Instagram Reels have gained enormous popularity. Users consume this type of content both to get informed and to seek inspiration for new products.
Appeal to emotion: Emotional campaigns make perfect sense at Christmas. philippines mobile numberIt is the time when many people stop to reflect and be supportive of each other. It is also the main date for reuniting families. The “magic” of Christmas makes this a special date for reuniting.
When planning your social media campaign, think about your customers. Do something that raises awareness, that excites, that touches the heart, that awakens love and empathy. Showing what the people you work with are like is key to humanizing the brand. Parties, meetings, dinners or gift exchanges are a good way to show the human team that works behind the social networks, blog or physical store of a brand.
3. Christmas promotions and offers
December is a great time to run holiday promotions that include special offers and discounts. Free shipping is usually one of the most valued features by consumers, but it is not the only one.
Other options you can evaluate for your business are:
“Packs” or “Christmas boxes” where your customers can purchase a set of products with a particular theme.
X% discount on certain products or services.
Extend trial periods.
Offer free products or samples.
Two products for the price of one.
Extended and satisfaction guarantee.
Discount coupons.
4. Build loyalty! Reward your best customers
Loyal customers are essential to getting a business off the ground. Offer them something to remind them how important they have been to you throughout the year. A special sale, a one-time discount for them, a small gift with a purchase they make.
It's a good time to consolidate the relationship and in this way, sell not only products, but also your brand. This way, you can generate more sales, but you will also remind your customers why they chose you.
Another good idea is to prepare an end-of-year greeting, sending your best wishes to all your clients. You can do this in a personalized way via email, WhatsApp and/or social media.
5. Prepare a contest
Although all year round is a good time to carry out these initiatives, Christmas is an ideal time to entertain your followers and clients and let them participate in something fun. Think of an attractive dynamic and a gift that will attract them.
There are currently tools specifically designed to carry out this task and make the raffle a fun experience. You can search Google for “raffle tools” and try the one that best fits what you are looking for. This is a good alternative to show yourself as a creative entrepreneur and achieve conversations and views around your brand.
6. Suggest gifts by category
Unlike celebrations such as Father's Day or Valentine's Day, this is a much broader date, meaning that everyone is a potential consumer and a potential candidate to receive gifts.
It is very attractive for customers to be able to visit pages with gift suggestions based on the type of relationship or the type of recipient. These can be ideas for work colleagues, family, parents, children, friends and other options that you consider necessary.