Why integrate RD Station Marketing with Bitrix24 CRM

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RD Station Marketing is one of the most popular digital marketing platforms in Brazil when it comes to marketing automation . But after the leads are captured and nurtured by an efficient Inbound Marketing strategy , they need to be sent to a CRM , right? That's where we really start talking about sales !

If you don't want to give up RD Station in your digital marketing processes, but at the same time realize that Bitrix24 CRM is essential for commercial operations, then this article will be very useful for you who, without a doubt, want to optimize your sales funnel and increase your business results .

Read on to learn the benefits of combining the two platforms and how this is possible using the right integration .

Why connect RD Station Marketing with your Bitrix24
In an ideal world, marketing and sales would be seen as the same team, so much so that some have started using terms like smarketing . Although they work with different metrics, they both have the same goal: to increase a business’s revenue .

Therefore, many of the workflows are extremely interconnected – or at least they should be – including not only constant communication and agreements such as SLA ( Service Level Agreement) between teams, but also the effective exchange of data and information on captured leads to ensure the health of your sales machine.

Typically, this data is initially collected and nurtured to send real opportunities to the sales team, and the more information the salesperson has, the better for the progress of negotiations.

You already know all of this, don't you? So let's get to the point: how do you keep this information organized and always up to date across the different platforms used by marketing and sales?

This is the main reason for you to integrate RD Station with Bitrix24 CRM , if this is the preferred combination in your company. If you don't have a Bitrix24 CRM account yet , then click here to create your CRM TOTALLY FREE .

Bitrix24 CRM is one of the most complete and customizable on the market. It is used by more than 7 million companies around the world and in different B2B, B2B and franchise segments due to its extreme adaptability, in addition to having features such as project management and internal communication.

But we know that, although Bitrix24 also has incredible tools for marketing argentina telemarketing data teams – such as sending campaigns and Sales Intelligence, which generates reports on the best conversion channels – many like and already have all the processes structured in RD Station.

And when more than one platform is used to manage the lead and opportunity base , there is a risk of compromising the handover between marketing and sales:

Outdated lead and opportunity status, which can compromise nurturing and sales;
Need to manually import and export contacts using spreadsheets, taking up a lot of people's time;
Risk of creating duplicate contacts during manually performed imports;
Difficulty and time consuming to segment contacts, as there is never any certainty as to when they were last updated.
These are all good reasons for you to combine RD Station with Bitrix24 right now.

But how can you make the most of both platforms while maintaining the quality of your contact base and the efficiency of your handover? That’s what we’ll talk about next.

Image with a blue background, written Best CRMs on the market: a comparison to help you choose yours. In the image there is a computer with the Bitrix24 screen.

How to join the RD Station contact base to the Bitrix24 CRM
You need an integration so that the two platforms can communicate and update the contacts on each platform. If you are NOT familiar with the term “integration”, don’t worry, we’ll explain it: it’s a technology that allows you to connect the databases of different platforms so that they can receive and send information.

They are extremely useful when you need to integrate all your company's processes to create the perfect customer journey. In the case of RD Station and Bitrix24 CRM, you can use the RD Station Integration application to manage your contact base .

[Image with link] Test the RD Station integration with Bitrix24 for free for 14 days.

With it, you can create triggers to define which leads should be sent to sales and which should be discarded during negotiations or need more nurturing. All of this is done automatically, without having to download spreadsheets all the time to manually update the information on the platforms.

Try RD Station Integration for free for 14 days
If you are wasting time with imports, unintentionally duplicating contacts and having difficulties when segmenting and sending campaigns, this is the right time for you to test the RD Station Integration application, which was developed by the Br24 team.

You have 14 days completely free to evaluate and enjoy all the benefits of both platforms – and finally put an end to most contact management problems that can put your sales at risk!

Click here to download the application for Bitrix24.CRM and integrate it with RD Station marketing automations right now .