Consumers are using their mobile phones more to research products online and to document potential purchases, but they prefer to make purchases from a computer. However, although consumers are more reluctant to buy directly via mobile, they do use mobile phones in everyday situations, for example when they are in a store or with friends, which influences the purchases they make via PC.
According to a survey conducted by IAB, users refrain from completing purchases on their mobile devices for several reasons:
Greater complexity in navigation.
Greater difficulty in finding exactly what they are looking for.
It's harder to find new products you like.
More difficult and apparently less secure to make the payment.
There are more distractions when using the phone that do not israel whatsapp number database allow you to have the proper concentration to choose well and ensure that you have completed the purchase correctly.
Fortunately, some of these factors can be corrected with good e-commerce platform design. For example, by checking the usability of all site content from mobile and making the interface as user-friendly as possible when accessed from a smartphone. The typical tendency of web developers to evaluate the quality of a site based almost exclusively on desktop usage should be overcome.