What is HubSpot's MakeMyPersona and how does it work?

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One of the most useful and effective inbound marketing tools available today is MakeMyPersona, a site that allows you to create a Buyer Persona in less than five minutes, for free and without registering.

MakeMyPersona by HubSpot

Its operation is quite simple. But before explaining it in marketing with stockholder database detail, it is worth making some clarifications:

What is a Buyer Persona?

It is a fictional representation of your target audience, that is, the ideal client to whom the products or services you sell are directed. Depending on the specific characteristics of your company, you can have as many as you consider convenient (even negative Buyer Personas).

What is it for?

It allows you to design effective Inbound Marketing strategies , since you know the specific characteristics of your target audience; their tastes, social networks in which they participate, needs, goals, objections, and other data necessary to capture their attention and achieve the desired conversions.

How to create a Buyer Persona in MakeMyPersona?

It is based on the company's existing customer data, but it can also be enriched with serious market research supported by web analytics . In any case, there should be very little room for speculation.

MakeMyPersona is one of the most complete inbound marketing tools in this regard. Through 16 concise questions, it generates a fairly complete profile of the “ideal client”, which arrives in your inbox in a Word file within minutes.



Let's see a step by step process:

1. Give your Buyer Persona a name

It is essential to identify the type of Persona you are going to create, so it is important that it is easy to identify and that it is accompanied by a word that describes their profession or situation.



2. Choose a photo that will visually represent your Persona

The image you choose must be one of those predefined by the tool. You cannot upload it from your personal file or import it from another site. However, you can edit the Word document that HubSpot sends to your email and insert one that best represents your ideal client.



3. Develop the questionnaire

It consists of 16 questions about your Buyer Persona, such as their profession, sector in which they work, social networks and challenges they face, among others, which seek to collect valuable information to create a complete profile.