Rich snippets and HTML data markup tags

[shukla7789]

There are those who believe that the only way to stand out in the SERPs is to appear in the first result. It is true, and it is often repeated, that the first three results account for more than half of the clicks. However, there is a way to get more clicks than you would statistically be entitled to based on your position and that is by making your snippets more attractive than the rest. To do this, you can implement so-called rich snippets.

What are rich snippets?
Technically, rich snippets are a set of HTML tags that allow the semantic marking of the content of our web pages, making them more understandable to search engines and users.

I will never tire of repeating it, since I started my learning in SEO I discovered that Google loves order. It likes to have the largest amount of information on a website and for this information to be as structured as possible - it is normal, Google's business is the search for information to offer it to the user - that is why it gives so much importance to the use of HTML data markup tags . HTML markup tags give meaning to data and are the basis of the semantic web .

For example, I end up putting my name “William Penguin” on every blog post, and my loyal readers know that I am the one who wrote that post. However, in order for Google to understand that I am job seekers database author, I would have to mark my name in the HTML code with the rel=author tag.

But be careful, not all data markup tags modify the appearance of snippets, turning them into rich snippets; that is up to Google. One of the most notable cases is precisely that of authors. A few years ago, those who used the rel=author tag could see their profile photo on Google Plus appear in Google results. But Google decided to stop showing the authorship snippet, no one knows why.

Rich snippet by Matt Cutts
On the blog of Matt Cutts, the SEO super guru, the author rich snippet could not be missing.

Types of Rich Snippets
Remember that a search result had a title, the URL of the page and a brief description (140 characters maximum) of the page. Rich snippets go a step beyond the traditional snippet and add additional information to the search result that appears on Google. Here are some of the most notable ones:

Location rich snippet: Shows your physical address and location on Google Maps. Obviously, this rich snippet is of interest if you have a business or expect people to visit you.
Rating rich snippet: Shows the rating that users give to your item or the rating that you give to a product (in the case of reviews).
Mind you, this rich snippet is of interest if you have a business or expect people to visit you.