How to know the traffic of a website and increase it for SEO

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Traffic is a very important factor for SEO. Knowing the traffic of a website and improving this data should be part of our daily work as SEOs, with this help we can check if our improvements are serving to attract more users.

In this case we analyze how to know the traffic of a website and what we can do to increase visits.

How to know the traffic of a website
There are several very reliable tools that not only tell us how much traffic has passed through our page, but also analyze other websites that may be interesting for you.

With tools like SimilarWeb, Alexa or SEMrush, you can check, among other statistics, the total value of visits to your website and traffic, but you can also find out where your visits come from and compare historical results.

In this sense, in addition to knowing the absolute values, it is also overseas chinese in australia data to identify the origin of your visits. There are five different types of traffic that you should analyze:

Organic traffic: These are the visits you get from search engines. This data is extremely important, as it directly shows the results of your SEO work.
Direct traffic: These are visitors who have directly typed your address into the address bar.
Paid traffic: number of visitors you have obtained from your SEM strategy. It is also important to compare these results if you have paid campaigns running.
Social traffic: These are visits derived directly from social platforms with links in your profiles or in external profiles.
Referral traffic: These are visits obtained from external links to our website and are usually part of our link building strategy.
Analyzing and cross-referencing this data gives us a complete picture of our web traffic.

How to increase website traffic
Below we will analyze some of the basic tricks to increase traffic to a website. Throughout the week we will cover this topic in depth, so that you can fully optimize your page in order to increase its visits.

Evaluate and improve your loading times regularly. A long loading time will cause many people to flee your website before they can see it.
Improve your design and focus on user experience.
Update your blog. One of the best sources of traffic for a website is its own blog. If you manage to generate content, you can direct visitors to your page.
Find more longtail keywords, this way you will be attacking more keywords, and therefore you will be visible to more potential users.