You can also easily customize emails with your company logo

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How to use variable tags Knowing what variable tags are will help you better design your email marketing strategies. But how can you get the most out of variable tags in email? Here are some tips for using variable tags in email marketing. 1.- Personalize email messages automatically Personalize emails with labels Many mass email software programs include predefined labels for a number of elements of messages. And these are not just for personalizing messages for customers. , contact information, web links, etc. For example, if you need to create a new email address, variable tags created for your brand can be very useful so that, with just a couple of clicks, the template is customized without having to enter the data manually. This means that you can send personalized emails without having to edit them one by one.


2.- Exchange contact information for each list of security and commodity brokers email addresses sender Similarly, you can also use these labels so that each of your company's senders can easily replace their data in email templates. To do this, you can simply create a field for each sender, for example “Salesperson” and make sure that each customer is correctly assigned to each salesperson. Next, it's a matter of setting up a content block for each salesperson with their specific data. This way, you won't need to create separate versions of each type of email for each salesperson. You won't need to send to separate customer lists either. You can also use this trick to exchange different messages or website URLs for your customers or any other segment of your list. As a main advantage, variable tags can save many hours of work when setting up the personalization of email messages.