4. Participate in trends and challenges

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TikTok is especially known for having new trends emerging every week. If you want to gain popularity on the platform, it is essential that you reflect your belonging to the community in your content by adopting TikTok codes . Be careful not to blindly reproduce the latest challenges. Make sure they are in line with your brand image so that they resonate both with your loyal followers and so that you can attract new users who can discover your account.

5. Use the Duo and Collage functions
The Duo feature , unique to TikTok, lets you collaborate with another creator by adding your video alongside theirs, combining two videos for an original touch. The Collage feature builds on the Duo principle , as it lets you take a video clip from another account and record a reaction to it, which can lead to a chain of reactions from different creators. Both features are great tools for reaching a new audience, growing your subscriber base, and expanding your network and engagement. Good to know: videos made with these two options automatically mention the creator of the original video in the description, allowing them to inform their community about your video.

3 examples of engaging campaigns on TikTok
Hachette publishing house with its #Asterix challenge
To mark the launch of the comic book Asterix and the Griffin , publi vp manufacturing production email database sher Hachette asked its fans to share their best memories of the adventures of Asterix and Obelix with the hashtag #asterix . This challenge particularly inspired French TikTokers (and not only!) who came up with their parodies, sketches and other anecdotes.

In addition to promoting this latest opus to fans who grew up with the comic, Hachette is using TikTok to reach a new audience: young people!

With this challenge, the publisher has succeeded in encouraging the new generations to immerse themselves in the adventures of the irreducible Gaul. And the least we can say is that it is a great success: more than 125 million visits in fifteen days!


Arte launches #ViensOnDanse
Arte , the Franco-German television channel, is putting breakdancing in the spotlight in its new series Viens On Danse (Come Dance) . And what better way to promote its latest television creation than using the social network known for its choreographies.

With its #viensondanse challenge, Arte perfectly adopts the codes of TikTok. By challenging users to share their best dance moves, the channel's account has seen a sharp increase in engagement in recent days. If we take a look at the page statistics, the number of views has almost doubled, while likes and comments have tripled.

In short, a beneficial campaign for both Arte's television audience and its social networks.