Marketing is an actively developing and dynamic sphere. Large companies need these professionals in different areas.
Marketer specializations
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Main types of specialization:
Digital Marketers
The task of digital marketing business owner databaseis to promote a brand, attract consumers, and select platforms for communicating with the target audience through digital channels. Blogs, websites, marketplaces, mobile applications, and email newsletters are used for this purpose.
What do digital marketers do? They develop and implement digital marketing strategies, study the behavior and preferences of the target audience, launch and conduct advertising campaigns, optimize the site, mobile applications, analyze promotion and online advertising. In addition, they write content for the site, social networks, newsletters.
Social Media Marketers (SMM Specialists)
What does an SMM marketer do? Such a specialist is engaged in promotion through social networks, and therefore he can be called a social marketer. His work consists of creating and maintaining accounts, finding new clients, and forming trusting communication with subscribers.
An SMM specialist must have the skills to use marketing tools to manage mailings, posting, creating chatbots, analytics, organizing contests, surveys, and the most important thing in the work of an SMM marketer is to form a positive brand image, its ideal image and increase its recognition.
Content Marketers
What does a content marketer do? They create interesting and original content and deliver it to consumers. Such specialists write text, select videos, and develop infographics.
High-quality material that is interesting and useful for clients helps attract new consumers and retain existing ones. The marketers in question develop a strategy for promoting the company's product based on content, organize the work of the team, which may include a copywriter, photographer, designer, and other employees. The specialist himself must be able to write a good text, shoot an impressive video, and take high-quality photos.
SEO specialists
SEO (Search Engine Optimization) is search engine optimization that involves working with a website. The marketer creates a semantic core (search queries by which the resource will be promoted), structures the website, works with content, optimizes the platform, paying attention to technical aspects.
SEO specialists
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The specialist tracks changes in consumer behavior and tries to find an explanation for this, analyzes the process of converting a casual visitor into a buyer, forms a promotion strategy and an action plan that provides an understanding of what to do to achieve the desired results.