Facebook's algorithm in 2023

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In 2023, Facebook’s algorithm is more sophisticated and AI-powered than ever before. The platform has updated and changed the algorithm many times over the years, always with the goal of presenting users with the most relevant and valuable content for them. The algorithm uses several ranking factors to determine what content appears in feeds. Understanding these ranking factors and how they interact can help businesses and marketers create effective campaigns that reach their target audiences on Facebook.


Key points
Previously, Facebook's algorithm focused on oversharing, lack of space in the feed, and content credibility .
The algorithm has three main ranking levels : post creators, content type, and interactions with the post.
Facebook Groups could be the future of influencer marketing on the platform.
What is the algorithm in social networks?
The social media algorithm refers to the automated process used by platforms to determine what content is shown to users in their news feed, timeline, or discovery section. Essentially, the algorithm is a set of rules and mathematical operations that process a large amount of data, such as user interactions, the type of content posted, popularity, and many other factors to determine what content is shown to each individual person.

Each social media platform has its own algorithm that it uses to display content to its users. The algorithms are designed to maximize the experience by displaying content that is relevant and interesting to each profile, in the hopes that the user will engage more with the platform and use it more frequently.

Facebook's algorithm, for example, decides what content to show to users based on a variety of factors, such as user relationships , interests, type of content, and the number of user interactions.

A Brief History of Facebook's Algorithm
The social network for university friends, which has marked a milestone i investors mailing address list n history, was initially a revolutionary way for companies to present themselves and inform a new target group directly about their products and services. As competition for views and clicks increased, organic reach – i.e. the number of people who could be reached on Facebook for free – decreased.

To solve this problem, Facebook developed an algorithm that has evolved over the years since the platform was launched in 2004. Initially, the news feed was based on the chronological order of posts, but in 2009 an algorithm was introduced that ordered posts by relevance.

In 2011, Facebook implemented a new algorithm called “EdgeRank,” which used a number of factors to determine which posts would be shown in a user’s news feed, including the user’s affinity with the content creator and the relevance of the content.

Later in 2013, EdgeRank was replaced by a more complex algorithm called the News Feed Ranking Algorithm , which uses over 100,000 factors to determine which posts are shown to users in their news feed.

A year later, in 2014, the company addressed the problem of “ content overload and lack of space in the Facebook feed ,” by attempting to filter out relevant posts and ads using new filters. But according to TechCrunch , Facebook has so far done a “poor job of communicating how and why it filters the News Feed.”