8 digital and offline marketing strategies to capture leads!

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Integrated Communication , Digital Marketing
In the business world, finding new customers is essential to boost sales growth. And in times when the relationship between companies and potential customers is increasingly personalized and close, having contacts up your sleeve to establish relationship marketing has become a prerogative for success. This is where what we call lead capture comes in .

In this article, we will explore the world of leads, explaining what they are, how to capture them and transform them into valuable sales opportunities. In addition, we will offer you 8 powerful strategies and tactics to boost your lead capture and, of course, boost your revenue. Curious? Then keep reading!

What are leads and why capture them?
A lead is a person who shows some interest in your company, what you sell or the service you offer. And, because of their interest, they share some contact information, such as their name, email or zalo database number. With these contacts in hand, you can build a relationship with this future customer and guide them through the sales path until they make the final purchase decision.

Take a look at the graph below from research conducted by Ascend2 on how companies typically use lead capture strategies:

Pie chart showing Ascend2 research on companies that have defined marketing strategies for capturing leads, which proves that most of them do not have structured campaigns for this purpose.
When we look at it, we realize that 61% of companies do not have defined criteria or do not always use strategies to capture leads. It is important to know that capturing leads is completely related to both digital and offline marketing ; it is essential for any company that wants to grow and stand out in the market. After all, without leads, there are no sales, and without sales, there is no profit.

Additionally, lead capture gives you the opportunity to:

Increase your brand visibility and attract more people to your website;
Build a relationship of trust with your target audience and position yourself as an authority in your niche;
Educate your potential customers about your solutions and their differentiators;
Identify the needs, pains and desires of your prospects, offering personalized solutions;
Reduce customer acquisition cost (CAC), increasing the return on investment (ROI) of your marketing actions;
Establish more direct and personalized communication with an audience that has greater conversion potential;
Educate the lead before sending it to your sales team, reducing the time to convince and optimizing your team's time.
How to capture leads?
There are several ways to capture leads for your business, both online and offline. The important thing is that you offer something of value in exchange for your potential customer’s contact information. This “something” could be educational content, a special offer, a free demo, a free trial, a discount coupon, a gift, and so on. Take a look at the research carried out by DemandGen in 2020 on which content people are most willing to give their data for:

Bar chart with DemandGen study, showing content that most convinces leads to leave their contact details.
Below, we will present some effective strategies and tactics for you to capture leads and boost your business.

1. Content Marketing
Content marketing is one of the most powerful strategies for capturing leads on the internet through digital marketing . It consists of creating and distributing relevant, useful and attractive content for your target audience, with the aim of educating them, engaging them and guiding them through the sales funnel, through inbound marketing planning .

Content marketing can be applied in different formats, such as blog posts, e-books, infographics, videos, podcasts, webinars, newsletters, etc. The important thing is that you produce content that answers the questions and needs of your potential customers at each stage of the purchasing journey.