By automating marketing strategies, large, medium and small businesses can collect relevant data and metrics ranging fro

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By automating marketing strategies, large, medium and small businesses can collect relevant data and metrics ranging from the customer journey to the overall performance of influencer campaigns. This includes metrics such as reach, engagement, conversions and return on investment ( ROI ). By automating content tracking and analyzing this data, brands can more effectively evaluate the success of their digital marketing campaigns and make adjustments when necessary to have the expected effects on users.

We recommend reading: Best practices: How to optimize your investments in influencer marketing with a data-driven approach?

Benefits of automated marketing in collaborations with influencers
The above-mentioned applications are in themselves benefits in influencer marketing automation, however, there are other associated advantages that have led more than 51% of companies to implement automation platforms in repetitive tasks based on their specific needs.

Management efficiency: Marketing automation makes it easier to manage collaborations with influencers and increases team productivity. The various stages of the process, such as searching, selecting, negotiating agreements, monitoring and measuring results, can be managed and controlled using automation tools. This saves time and resources, allowing brands to focus on the more strategic tasks in the process.
Save time and resources: Managing functions automatically eliminates manual and repetitive tasks, improving workflow and freeing up the marketing team’s time. By using marketing automation tools for tasks such as sending emails, scheduling posts, and tracking metrics, administrative workload is reduced and efficiency is increased.
Selecting the most suitable influencers: It can be a challenge for marketing departments to identify the best influencers manually, i.e. by reviewing profiles on different platforms and based on the information they receive from the content creator. With marketing automation platforms, companies can analyze data in depth, use filters, and more accurately determine which influencers their buyer personas will most identify with.
They facilitate communication and personalization processes: constant communication is key to the success of a collaboration between brands and influencers, however, sometimes this process is not achieved efficiently due to the busy schedules of both parties. Therefore, marketing automation tools are designed to offer individualized communication tailored to the needs and preferences of each influencer, which in turn helps to establish stronger and more authentic relationships.
Campaign scalability: Marketing automation makes it possible to scale and manage collaborations with a larger number of influencers more efficiently. Brands can reach a broader and more diverse audience without compromising the quality and control of collaborations.
How to make an influencer marketing automation plan?
To manage marketing automation with influencers, it is necessary to use tools that allow you to manage campaigns more efficiently. For this reason, we have summarized the basic steps that marketing departments must follow to obtain greater benefits:

Set clear goals: Clearly defining what you hope to achieve with your influencer collaborations is the first step in the process. This can be increasing brand reach, generating more sales from users, acquiring new leads, boosting audience engagement, or strengthening brand image.
Identify your target audience: know the profile of your audience based on their demographic characteristics, behavior, interests, and overall customer journey. Having a clear understanding of the customer journe engineering directors email lists y will allow you to improve the personalization of your marketing messages and will also allow you to select the best influencer profiles to better connect with current and potential customers.
Select an automation tool: Once you have a clear idea of ​​your target audience profile, do your research and choose a marketing automation platform that fits your particular needs. Popular sales or email marketing software options include HubSpot, ActiveCampaign, or Mailchimp. For social media collaborations specifically, we offer Kolsquare, the European leader in influencer marketing. Either way, make sure the tool you select is intuitive and offers the features your business needs.
Select the right influencers: As we mentioned before, you can use automation platforms to find and select influencers that are relevant to your brand and that will reach the heart of your buyer persona. Based on your KPIs and brand values, you will be able to make a better selection. We recommend reading more about how to choose the right profiles and the best tools on Kolsquare’s influencer marketing blog.
Design workflows for your collaboration: Creating automated workflows for planning and executing influencer collaborations saves brands time and effort. These tasks include scheduling posts, sending content, approving materials, and tracking deadlines. These workflows can help keep the process organized and efficient.
Automate content: All marketing messages that your brand wants to share and deliver through influencers can be automated. You can use platforms that allow you to centrally upload and share content, such as images, videos, documents and relevant links.
Track performance: As always, the final stage of any digital marketing process is measurement. By having sales, content management or influencer selection software, you will be able to more accurately measure the results of your campaigns in the short and long term.