Include a primary or related keyword if it fits naturally.
Avoid keyword stuffing – focus on clarity and precision.
3. Image dimensions and file size optimization
What it is: Image dimensions (width and height) and file size affect how fast a page loads. Large, uncompressed images can slow down page speed, frustrate users, and hurt rankings.
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Why it matters: Google uses page speed as a ranking factor. Sites that load quickly provide a better user experience, reducing bounce rates and improving visitor satisfaction. Effective image optimization ensures that pages load quickly on all devices.
How to optimize:
Compress images using modern file formats (e.g. WebP) or compression tools.