The company should create conditions for developing professional skills. Participation in conferences and seminars helps to involve employees who are striving for career growth. The most valuable specialists are interested in presenting themselves as experts not only in the team, but also in broad professional circles. You should not oppose this out of fear that if a good employee regularly gives reports, he may be lured away. If he is determined to implement his plans, then in any case he will get to a specialized event, while he will not accept your objections.
Participation of staff in specialized conferences
Loyalty cannot be achieved through prohibitions and restrictions. On the contrary, successful employees should be given the opportunity to present themselves and show initiative, providing them with assistance, providing leave during the conference. This way, you can earn not only the trust of the staff. If a recognized expert mentions your company's name during his speeches, this will ensure a positive reputation for it.
Opportunity to talk about life in the company
When a company has its own line database newsroom and messaging system (like social networks), employees begin to feel involved in the business. Are your financial resources limited? Surely, there are those among your employees who dream of becoming a "correspondent". They love to take notes on everything unusual that surrounds them, and share them with a large circle of readers.
In that case, try to use their abilities for your own purposes. Let them participate in the development of the corporate information service. At the very least, be understanding of their desire to share stories about the company's life on social networks. Just think about security first and develop rules regarding the dissemination of information.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Problems with organizing staff engagement
We already know that engagement is a good indicator. Its low level indicates that not everything is going smoothly in the company. Let's consider in what cases engagement decreases.
The manager is not involved in recruitment and personnel management issues
The HR department may hire employees who are not prepared to perform the tasks set by senior management. It is not worth forming a team of incompetent people in the hope that training will help them acquire the necessary skills. The first step in developing engagement is to select the right personnel.