Influencer marketing is definitely not just for the beauty, fashion and tourism sectors. In recent years, this lever has

[Dimaeiya333]

Influencer marketing is definitely not just for the beauty, fashion and tourism sectors. In recent years, this lever has become a real must-have for many tech brands. It is a fundamental trend that has paid off for many professionals, such as Dyson, Dell and Adobe, to name just a few, whose budgets dedicated to influencer marketing continue to grow. The importance and power of influencers for these brands, which sell expensive products, will continue well into 2023 and beyond.


The Kolsquare methodology
This study, based on the analysis of Kolsquare data, presents the performance of brands in the technology sector (electronics, computing, gaming, telecommunications and telephony, mobile applications) worldwide.

It is based on the analysis of an exhaustive catalogue of Kolsquare influencers, which includes more than 680,034 profiles that have mentioned one of the 133 technology brands analysed or have used one of their brand hashtags at least once. The 8,297,808 posts analysed between March 2022 and April 2023 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter .

Top 10 High-Tech Brands Mentioned Most by Influencers

According to our ranking, the high-tech brands that dominate social media (all platforms combined: Instagram, TikTok, Facebook, Youtube and Twitter) are:

1. Apple

Unsurprisingly, Apple tops the list with 52,075 influencer chief of vp and training email database mentions. The Apple brand continues to dominate the industry with its iconic products such as the iPhone, iPad, and Mac. Influencers praise the quality, design, and exceptional performance of Apple products. For example, Apple has collaborated with influencer Petra Henriette Rufi (17.5K) and Youtuber Topper Guild (21M followers on his YouTube channel).

2. Goal

Formerly known as Facebook, Meta is a technology company that has diversified into areas such as virtual and augmented reality. With a total of 17,402 mentions , influencers highlight Meta's advances in these fields and its revolutionary potential (especially virtual reality headsets).

3. Canon

With 15,611 mentions , Canon is the undisputed leader in the field of photography and video. Influencers praise the quality of Canon cameras and lenses, as well as the advanced features offered by the brand, which has collaborated with influencers such as cookiekinggg and Sean Lew.

4. Garmin

Garmin is a strong brand in the GPS navigation devices, connected watches and sports and outdoor products sector. Influencers highlight the precision and reliability of Garmin products, as well as their usefulness for sports and fitness enthusiasts. The brand has 14,119 mentions a