The best brand storytellers use classic narrative structures to create content that intrigues and engages their audience. Unfortunately, this is a skill that few marketers have been trained in. The truth is that any skilled writer can create a story as long as they understand the basic structure.
American mythologist Joseph Campbell came up with “ the hero’s journey ” which has been used in several successful Hollywood movies from the Wizard of Oz to Star Wars. The hero’s journey has 12 stages from start croatia whatsapp number database to finish, but we’re not going to write a movie script here, so we can simplify the journey to 5 stages that you can employ in your writing strategy.
The hero: The hero of the story isn't you! It's your client or someone they can relate to.
The goal: What does the hero want to achieve? Again, the goal should be something the customer can relate to.
The obstacle: what stands between the hero and his goal?
The Guide: Now, this is you . This is where you save the day. (Cape is optional)
Victory: The hero achieves his goal, and it's all thanks to you.