Number of characters : Both platforms

[Dimaeiya333]

Have you downloaded the app yet? As we said, it’s available for iOS and Android in the App Store and Google Play Store. Signing up is easy through your Instagram account — a no-brainer since Threads was developed by the Instagram team. Before you get to the Threads feed, you can add a bio, profile photo, and a link to your Instagram profile, or just let Instagram handle all the info.

In the privacy settings, you can choose whether your account is private or public – this is separate from the Instagram account privacy settings. By default, the app suggests a few accounts to follow based on your Instagram follower list , while the feed is initially populated with random user-generated content. Another plus : threads can be shared directly to IG stories, so you’ll get some nice app-to-app traction.

Kolsquare's tip : You should know before downloading, but especially before signing up, that Threads currently only allows you to delete an account if you also delete your existing Instagram account . So once you join Threads, it's all or nothing.

Rather than launching a network that has to start from scratch, like BeReal , Threads is leveraging Instagram’s existing user base. While many were clearly curious about the app, Threads’ purpose isn’t entirely clear to users just yet. The three dominant groups on the platform are Instagram users who have unexpectedly built up a large audience on a text-oriented app, social media managers and marketers looking for relevance, and people fleeing the toxic environment of Twitter.

Meta boss Mark Zuckerberg said he expected Threads to surpass Twitter’s 250 million monthly users. “It will take some time, but I think there should be a public discussion app with more than a billion users*,” Zuckerberg was quoted as saying by The Guardian . “Twitter had the opportunity to do it, but they didn’t get it done. Hopefully, we will.” Meta shares closed up 1.2% on Monday, July 11, 2023, and are up significantly this year, by more than 140%.

The Ultimate Comparison: Threads vs. Twitter
The Guardian says Threads would be like “Twitter with less of the rough edges, more of the corporate gloss, and enough potential to suck the remaining life – and advertising revenue – out of Musk’s struggling network.” So would Threads be the Twitter killer?

Overall, Threads is described as a cross between Twitter and Instagram, with an emphasis on engagement and a similarity to TikTok . It features humorous messages rather than serious political discussions and is therefore less confrontational and aggressive. The radicalized and offensive messages that exist on Twitter are not as visible on Threads. Zuckerberg explained that the platform’s friendliness and avoidance of these topics is a design feature and constitutes a differentiation strategy. This, in turn, poses a challenge for Twitter as the fast-paced messaging service may find itself with a more specific user base debating culture war issues.

The lack of immediacy and real-time updates in threads limits their use for breaking news compared to Twitter. The Meta app feed is only curated by an algorithm and, similar to Instagram, only shows the most recent posts. Also, there is currently no text search function in threads. Other features can be directly compared:

limit the number of characters, Twitter is limited to 280 charact audit directors auditors email database ers, Threads to 500.
Video limit : Video is booming, experts know it. That's why Threads allows videos of up to five minutes, while the maximum length on Twitter is two minutes and 20 seconds.
Followers : Unlike Twitter, Threads doesn't have a list of followers on your profile. To find out who you're following, you need to tap on the "Followers" tab and then go to the "Follow" section.
Advertising : There are currently no ads on Threads. Content is only supposed to be monetized once it has hit 1 billion users. Twitter, for its part, has nearly 240 million monetizable daily active users since the company’s last launch before Musk’s acquisition in July of last year (though data from web analytics firms suggests usage has since fallen).
Security and Privacy : Threads takes the concept of “mute words” on Twitter – words that are meant to be hidden – and allows users to protect themselves from offensive language. The mute feature on Twitter only applies to the tweet.
The blue tick : An account is verified when a blue tick appears next to the profile name; this applies to both Instagram and Twitter. Musk offered the verification tick after acquiring the platform at a subscription price, which generally reduces credibility. Threads* users can carry the blue tick from their Instagram account over to their Threads profile.
Drafts : On Twitter, individual tweets can be saved as drafts; Threads does not yet offer this feature.
Direct messages : Although users can write private messages to each other on all networks, this is not yet possible on Threads. Here, communication only takes place through comments. Influencer marketing: Direct messages as the first contact.
Engagement : As the graph below shows, engagement is currently much higher on threads, both in terms of likes for posts and comments.
Beware of false friends : what is a Twitter thread versus an Instagram thread
But back to the point: although the two terms “thread” and “threads” are related (and Meta’s new app is certainly named after the original meaning of the word), they have different meanings and functions in their respective contexts. On Twitter, a “thread” refers to a series of related tweets that form a longer message or