Best practices of responsible influence in Spain

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n Spain, responsible influencer marketing is promoted through various practices. Firstly, many campaigns are aimed at raising awareness and educating about the legal and ethical regulations that govern this type of advertising. Campaigns to keep influencers informed about their responsibilities in activities related to their practice, which lead them to comply with the requirements established by the government, are becoming more frequent.

Transparency and truthfulness are other fundamental values ​​that regulators promote when it comes to advertising as a result of collaboration agreements between companies and content creators in Spain. With regulations such as the General Law on Audiovisual Communication (LGCA) and the Code of Conduct on the use of influencers in advertising, influencers are expected to be clear and honest when sharing information, especially when it comes to sponsored content. Using labels and clearly mentioning collaborations is essential to maintaining trust with followers.

In addition, influencers are urged to use good practices regarding data security and protecting the privacy of their followers and users. Respecting privacy and avoiding the misuse of personal information is essential to building a relationship of trust with the audience.

In line with ethics and good practices, the establishment of collaborations with influencers who share these values ​​is encouraged. Working with content creators committed to responsibility and integrity ensures that influencer marketing campaigns are authentic and effective.

We recommend you read: The regulation of influencer marketing in Europe

Examples of campaigns that promote responsible consumption practices in Spain
More and more organizations and companies are supporting causes tat promote vp risk email database responsible practices through campaigns with influencers, all with the aim of spreading messages, taking advantage of the level of influence and trust that content creators generate with their followers.

Among the most recent actions of responsible and inclusive campaigns in Spain we can highlight:

'Responsible driving, no beer'
The "Responsible driving, beer WITHOUT" campaign is an initiative for the summer of 2023 by the Spanish Brewers Association, whose main objective is to raise awareness among the general public, and drivers, about the incompatibility between alcohol and driving.

Adri Contreras, Esperansa Grasia, Alex Gilbert and Car de Lorenzo are the influencer ambassadors of this campaign aimed at young people and adults aged 18 to 35 to encourage them not to consume alcoholic beverages before driving a vehicle.

The initiative, promoted by Cerveceros de España since 2001, has become a summer tradition and has the support of the Directorate General of Traffic (DGT) and the Commission on Road Safety and Sustainable Mobility of the Congress of Deputies. In addition, it has received the collaboration of 16 entities, most of which are dedicated to road safety and the prevention of traffic accidents. The presentation took place at a press conference at the headquarters of the Ministry of the Interior in Madrid.