Sales Call Mapping: 8 Steps to Map a Sales Call to Boost Conversions

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Sales call mapping is the process of planning and structuring sales calls to enhance their efficacy. It entails doing a sales process analysis, locating the key decision-makers, ascertaining their requirements and pain points, and formulating a plan for each sales call.



Using a well-thought-out sales call mapping strategy, sales viber database can focus on promising clients, have meaningful discussions, and offer solutions that specifically solve their problems.

But how do you map a sales call correctly?

Let’s explore eight critical steps in the sales call mapping process:

Identify your target market and the key decision-makers within it
Research and gather information about the prospect’s business and pain points
Develop a sales pitch that addresses the prospect’s specific needs
Determine how you’ll address their possible objections or pushbacks
Schedule a meeting with the prospect and prepare for the call
During the call, focus on building rapport and understanding the prospect’s needs
Present solutions that address their pain points and demonstrate the value
Follow up with the prospect after the call to continue building a relationship
Let’s take a closer look!

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Step 1: Identify your target market and the key decision-makers
Finding your target market and its key decision-makers should be your first step. This step entails researching and examining the sector you are targeting to find the companies or organizations that might profit from your product or service. You can do this by:

Utilizing online research tools to gather information on prospects
Participating in industry events and gatherings to network with people in the industry
Analyzing market trends and identifying gaps in the market that your product or service can fill
Referring to past sales data and customer feedback to refine your target market
Once you have identified your target market, you must determine the key decision-makers within your target businesses so that you may adjust your sales pitch to suit their particular requirements and preferences. You can use the following resources to identify the company’s key decision-makers:

Looking at the company’s organizational chart
Researching on LinkedIn or other professional networking sites
Reaching out to industry associations or trade shows for information
By conducting this research in advance, you can modify your sales pitch to speak to those decision-makers’ particular demands and pain areas — which brings us to the next step!