The number of teenagers who dream of becoming TikTok influencers is growing and growing. The influencer marketing indust

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The number of teenagers who dream of becoming TikTok influencers is growing and growing. The influencer marketing industry has grown so much in recent years that many young users have new career aspirations . But how many influencers are actually competing for followers on the app? According to AFFDE, the number of influencers on TikTok has grown from 35,528 in 2020 to 106,104 this year. More specifically, it looks like this:

2000 – 15,000 influencers for those with more than one million followers.
3000 – 30,000 influencers with more than 100,000 followers
5000 – 50,000 influencers with more than 1,000 followers
Charli D'Amelio and Khaby Lame are on the first podium of the top 10 influencers on TikTok, taking turns in the spot from time to time. You can use the Kolsquare database to create the rankings you prefer and, of course, find out who the top 10 on TikTok are. You can also read this article: Top 10 influencers on TikTok.

How much time do users spend on TikTok on average?
The amount of time we spend on social media these days is increasing, as is the number of influencers on the platform and in general. We can start with ourselves and check our phone tracker: how much time are you on TikTok & Co?

On average, TikTok users spend 52 minutes a day watching videos . The time spent on TikTok has doubled between 2020 and 2021! In addition, the majority of TikTok users open the app nine times a day, most of them at least once. For young people between 4 and 15 years old, the time spent on the app reaches 80 minutes.

What is the average age of users?
Globally, the average age is between 11 and 24 years old , with almost as many women (49.6%) as men (50.4%) . Generation Z is, in general, the most represented, but TikTok does not stop at the phones of other generations. The Chinese platform is in a period of change and adaptation to a wider audience.

TikTok US data:
Women (58%) use the app more than men (42%), which is important for brands in the US. The age distribution is as follows:

47% are between 10 and 29 years old
21.7% are between 30 and 39 years old
31.3% are over 40 years old
TikTok data in Europe:
As a reminder, the UK is the country with the most TikTok users and the oldest audience, with 82% of TikTok users being over 18. Europe also has more female users: 65% in the UK and 56% in Norway and Sweden.

What is the most popular content on TikTok?
Short videos with entertaining and fun content have made the app a hit. This also makes it particularly interesting for brands that want to attract a young and interactive target audience. The promise of virality is often high. New trends emerge quickly on TikTok, which is why you should trust the influencers: they know what's trending right now. Overall, what content is most popular?

Entertainment
Dance
Jokes and humor
Fitness and sport
Home: renovation, DIY
Beauty and care
Fashion
Culinary Topics
Lifestyle, as well as tips and recommendations for everyday life;
Pets
So many topics to get excited about if you use the right h vp design officers email database ashtags for optimal visibility: A guide to using hashtags on TikTok.

What are the most popular brands on TikTok?
Some brands are just starting to appear on the Chinese social network, while others have been there since the beginning. As a brand, you can have a presence on the platform and let your creativity flow freely. Another way to get your brand known on the app is, of course, to collaborate with influencers.

No matter what industry you're in, increasing visibility, generating more traffic, demonstrating expertise and developing a unique brand should be your ultimate goal. Here are some examples of inspiring brands:

NBA : 12 million fans follow players not only on the court
The Washington Post : entertaining content for its 450,000 followers;
Carrefour : She has only recently joined TikTok, but has already gained 34K followers with dance videos.
Mac Cosmetics : Behind-the-scenes looks at fashion shows, makeup inspiration and more for 80,000 followers
Chipotle : More than just a burrito, the fast food chain shares recipes with 1.4 million followers
BMW : The German car manufacturer has launched #the1challenge, which challenges influencers and users to dance through the streets in their BMW 1 Series cars
CROCS : The comfortable utility shoe has teamed up with famed rapper PostMalone