Group Treasure Seafood Since the restaurant has fewer customers on weekdays, the marketing goal is to promote off-season consumption. We will send 20% off coupons on weekdays to guests who have spent money in the past three months. In addition, the restaurant originally had a point collection mechanism. You can collect one point for every 2,000 yuan. On Tuesdays and Thursdays every Tuesday and Thursday, extra points will be doubled to stimulate daily consumption. Chen Yisheng: The whole method makes full use of the marketing system. However, since seafood restaurants have high unit prices, the frequency of customer visits may not be high.
It is recommended that the discount coupon or point mechanism can be designed to be more meaningful. For example, as long as the consumption exceeds a certain amount this time, next time You can use discount tunisia mobile phone number list coupons or points immediately to increase customers’ willingness to return. Wang Yajie: The overall idea is very good, but for customers, there may not be much difference from Monday to Friday on weekdays. If extra activities are specifically restricted to , it may actually increase the consumption threshold, and adjustments can be made to the extra time on weekdays. Group 4: TGI FRIDAYS We hope to transfer old members to official account friends.
Use the time of group gatherings at the end of the year to play carousel games for group customers, and attract guests to spend at the end of the year through activities and join friends by the way. Another way is that if old members become friends within a certain period, they can receive special discounts or gifts to increase incentives. Chen Yisheng: The idea of group customers is very good and can capture high-spending groups. However, the definition of group customers is relatively general and difficult to label through LINE. You can ask on-site personnel to help mark them on the POS, or filter them from the backend.