Marketing Budget Examples to Emulate (With Free Templates)

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A marketing budget is an outline of your specific, planned spending to market your products or services for a certain period.

Planning your marketing budget is not a walk in the park. However, it is crucial for any marketing leader to ensure their team is optimizing its marketing campaigns and monitoring the effectiveness of its strategies.

With marketing budget examples as your guide, you can plan your budget and measure your return on investment (ROI).



In this blog post, we’ll go through marketing budget examples and templates to help you start planning yours. Here are the topics we’ll cover:

How much should businesses spend on marketing?
7 marketing costs that marketers must consider
Marketing budget plan breakdown
5 marketing budget examples
Free marketing budget templates
How to create a marketing budget
To learn more, you can download our guide for managing your overseas chinese in europe data budget or use our free marketing budget calculator.

How much should businesses spend on marketing?
According to Statista, chief marketing officers surveyed in North America, and Northern and Western Europe reported that 7.7% of their revenues were allotted to marketing in 2024.

When it comes to marketing budgets, though, there’s no single magical number for all businesses. Here’s a general guide for typical marketing budgets this year:

Business size Potential marketing budget based on a percentage of revenue
Small businesses 7% to 8%
Medium-sized businesses 10%
Enterprises 15%
Note that each company’s marketing budget varies based on:

Industry
Business size
Location
Growth rate
Sales cycle
Here’s our reference on adjusting your budget based on your industry. In addition, you must consider the following when planning your marketing budget:

Business goals (sustain or grow)
Projected growth
Expenses for the year
Competition
Economic climate
7 marketing costs that marketers must consider
Before creating your marketing budget plan, list the costs you’ll incur based on your marketing strategies. Here are the common costs that marketers must consider:

Branding
Website design, development, and maintenance
Content marketing
Public relations
Events and activations
Digital advertising spend
New employee, and freelancer or agency costs
Let’s go through each one:

1. Branding
Branding involves creating a unique identity for your business and offerings through your marketing messages, design, and customer journey.

Consider the following branding-related costs to your marketing budget:

Market research
Brand book development
Visual style guide development
Editorial style guide development
Branding tools
2. Website design, development, and maintenance
A well-maintained website is essential for your digital marketing campaigns. Here are the costs you need to include in your marketing budget:

Website redesign (if you’re due for a redesign)
Website development
Website maintenance
Content migration
Domain name renewal
Hosting
Content management system
Website tools and plugins
Search engine optimization (SEO)
Web design agency or freelancer fees
3. Content marketing
Content marketing is three times more effective at generating leads than outbound marketing. To effectively implement this strategy, you must factor in these costs in your marketing budget:

Content planning software (such as keyword research tools)
Writing software (such as grammar checker)
Video production costs
Content management and analytics tools
Agency or freelancer fees
4. Public relations
Your public relations (PR) efforts manage how information about your brand is disseminated to the public by the media. Ensure you allocate enough resources to your PR campaigns by adding these costs to your marketing budget: