The impact of real-time marketing and artificial intelligence: Smartup case studies in different sectors

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ANDn Smartup , our 2025-2027 growth plan focuses on consolidating our value proposition, where behavioral analysis, automation and artificial intelligence converge. This innovative approach already has the support of prominent clients such as Upfield, Swatch and Segittur , who have trusted our experience to take their digital strategies to the next level.


As a technology agency specialized in digital marketing and data science , our purpose is clear: to transform the relationship between brands and consumers through the integration of technological and analytical capabilities.

The Primavera case: artificial intelligence at the service of brands
A significant example of our approach is the project carried out for Primavera , an iconic margarine brand with more than 50 years in the Mexican market and owned by Upfield , a global leader in plant-based foods. Our mission was to boost their digital presence , authentically connecting them with their audience on social media and maximizing their fusion database with minimal advertising investment.

To achieve this, we implemented artificial intelligence tools that generated instant content aligned with real-time trends, identified through social listening. This approach allowed us to adapt messages and maximize reach organically, achieving remarkable results:

70% growth in followers – with an engagement rate that exceeded triple digits in just three months.
Millions of organic views : Video content, such as the heatwave post on TikTok, reached several million views, ranking among the best content in Spring history.
Top 5 in historical publications : Even with minimal advertising investment, the messages generated in real time managed to be among the five most successful in the brand's digital history.
Real-time marketing: innovation beyond traditional marketing
Real-Time Marketing (RTM) is not only transforming brands, but is also being successfully applied in sectors such as tourism. For us, RTM has allowed us to identify specific behaviour patterns that transcend sectors. In tourism, for example, we have developed digital observatories that help us define strategies based on real and current data.

Cases such as the digital observatories for Consell de Ibiza and Costa del Sol de Málaga demonstrate how we capture and analyse visitor behaviour to:


Design new buyer persona profiles , such as tourists interested in gastronomic and cultural experiences.
Promote sustainability by improving social, economic and environmental actions.
Optimize promotional campaigns , achieving greater precision in public and private strategies.
In addition, we have collaborated with Segittur (Spanish Ministry of Tourism) to develop a digital strategy focused on attracting new visitors aligned with the country's positioning objectives.