The company interacts with customers quite

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At the time of writing (January 2024), the brand's account does not have any posts with basic pre-New Year promotions, surprises or gifts for clients, only a standard discount promotion that will last until January 9. Collaborations can only be found in the feed occasionally.


The audience on Instagram and VK is about the same — about 130 thousand subscribers with engagement of up to 30 thousand views and 500 likes per post. There are more comments on VK. They ask for store addresses, leave reviews. reservedly and works off negativity.

Hotels
Hyatt Regency Moscow Petrovsky Park
To the hotel, as if to a holiday... In 2023, the brand is actively promoting events on the hotel premises and separate holiday and “weekend” locations on VK :


The brand duplicates announcements of its most exciting events on Instagram , and both are popular for collaborations with restaurants, (unexpectedly) sports brands and celebrities. The audience is india consumer email list more active on the banned network — solvent people aged 25 to 34 — 37% of Instagram users. But on VKontakte, the most active audience is a younger audience ( aged 16 to 24 ) .

The choice of media personalities for collaborations both provides answers to who is the hotel’s key audience on social networks, and also raises questions…have male entrepreneurs, specialists, top managers, athletes and experienced workers stopped going on business trips?


IT and Telecommunications
Kaspersky Lab
Kaspersky Lab has long ceased to be associated only with antivirus software for business and private use. Today, the company produces anti-spyware and anti-drone modules and helps protect industrial-scale facilities from attacks - stadiums, factories, airports. World, European, post-Soviet and specifically Russian events have influenced the brand in the most direct way... Kaspersky has taken a position in the growing market, the need for which has matured in Russian society and business, as well as abroad, literally in the last few years.