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The platform also calculates how likely you are to watch the video from start to finish, meaning the algorithm takes your typical viewing time into account. Additionally, Instagram looks at the likelihood that you will visit the video audio page and start creating your own short video content.

Since the Reels feed is heavily skewed india business email list towards accounts you don't follow, it's no surprise that ranking signals, such as past interactions with an account, are lower than signals like your activity. Ranking signals for Reels include:

The topics and formats you've shown interest in on Instagram based on your browsing and engagement history
Your relationship with the account, including your history of interactions in Reels feeds or other content
Reel-level data, including its popularity, recency, and which tracks it contains
Details related to the account, including its average engagement and number of followers
How can brands rank in the Reels tag? View your Reels insights to see which content is driving the most views. Follow the Reels that attract the most non-followers, especially if you want to grow your followers. Pay attention to watch times, as you ideally want to create Reels that users watch to the end.

How to explore Instagram rankings
Both the Feed and Reels tabs contain different levels of recommended content that you might like even if you don't follow the account yet. However, Explore takes recommended content to the next level, almost exclusively showing content from accounts you don't follow.