Because of the technical challenges that happen during live webinars, other advertisers prefer to record their webinars and edit them in advance, then schedule it to go live at a specific date and time. On the one hand, this allows you to make a polished presentation free of errors or technical hiccups. However, the downside to this is that you miss out on the ability to engage and quickly convert your audience into current customers.
Hybrid Webinars
They offer marketers the best of both worlds.
They minimize the chance of technical issues occurring during the webinar, while also giving marketers the ability to connect and engage with their audience in real-time.
They are half live and, in some parts, pre-recorded.
[Tweet “There are 3 formats for webinars: live, pre-recorded and hybrid.”]
Why include webinars in an Inbound Marketing strategy?
It's true that webinars are an investment of time and resources, but if done right, you can boast great returns and boost conversion.
These are the reasons why we believe that you should consider webinars in your Inbound Marketing strategy.
You cannot host a webinar without registered contacts, and contacts cannot register without filling out a form.
Because webinars are higher-involvement than a traditional ebook or whitepaper, asking users to submit a form in exchange for signing up is certainly a no-brainer. Webinars are great middle-of-the- funnel content offerings , meaning a visitor is showing a keen interest in what your brand has to offer.
This high-interest exposure allows you to capture essential details about clinics email list your leads without being too intrusive.
The phone number, for example, is a detail that, when obtained in the middle of the funnel, allows your team to stay in touch in a more personal way.
Gathering customer details allows your team to better understand the prospect's problems and how your company can be a solution to that problem.
By capturing this type of information, you can better tailor sales conversions and create post-webinar communication. More importantly, capturing leads through a registration form can allow you to better measure the ROI of your webinar.
Direct engagement with prospects
Most webinar platforms are equipped with question and poll features that allow hosts to interact with viewers on a personal level.
So you have the opportunity to capture additional information from potential customers through these features.