Tips for Effective Email Marketing

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People hate spam and intrusive advertising, this is a well-known fact. And, most likely, each of us has encountered this. Perhaps you received a meaningless offer in the mail or you had to close an unnecessary advertisement.

To set up communication channels with the audience correctly, it is important that the email reaches only interested users. Then the effectiveness will be maximum: the recipient will open the email and perform the desired action. In this article, we will tell you about the tips that will help you achieve such results.

Methods of successful email marketing
Let's look at some tips for creating an effective email newsletter.

Do not use a ready-made contact database.
There is a high probability that the letter reaches a user who is not what is gcash interested in your product or service. It is worth interacting only with your subscribers. It is easier to turn them from potential clients into real ones.



Use different letter formats.
Using a variety of content formats such as infographics, videos, audio, and PDFs can make each newsletter more engaging and engaging for your audience.

For example, you can try using creative techniques like gamification to present information. In this case, you should not think about standard and outdated promo codes. Modern Internet users are interested in competitions and the opportunity to win prizes. Why not add game elements to your email or even create an interactive game using AMP technology that will allow users to act directly from the email without going to the site. Gamification is still relevant and attracts users' attention, helping marketers achieve their goals when sending email newsletters.



Keep the design subtle.
It is recommended to choose fonts that are readable. Images should not just be a decoration of the letter, but also a persuasion to perform the target action by the reader.

Engage users.
It is not necessary to focus solely on sales via the mail channel. Email newsletters are a great way to attract the attention of the audience and gradually turn them into regular customers.

Adapt to smartphone and tablet screens.
According to research by Demis Group , 70-80% of users check their email via a mobile device. No one will read a crookedly displayed email.

Consider the dark theme.
Users often set the dark theme because it saves energy and is easier on the eyes. This means that colors may be displayed in reverse on devices. When creating a letter, make sure that it looks clear on both light and dark backgrounds.



Segment your audience into groups.
For maximum efficiency, it is necessary to group letters and send them separately to each audience category. For example, develop mailings for existing customers, they have already bought, for a “hot” audience that will buy again soon, and for potential customers who are still deciding.

Storytelling and characters.
People love storytelling for the following reasons:

the reader does not feel anger from the intrusiveness of advertising, since the stories are not sold directly;

convenient introduction of a recognizable image of the audience;

the story can be conveniently presented visually: with text, video, illustrations, comics;

Most readers are interested in how the story ends.

Ideas for storytelling can be anything. Comics about the well-coordinated work of delivery service couriers and stories of owners who recently purchased a new car.

Dodo book

Use original illustrations instead of stock photos.
It is considered good practice to create a custom design for each email. It is better to use original illustrations to create a collage than stock photos.

Conclusion
There are many methods. It is important to implement them in your email campaign wisely, adding the necessary ones, excluding the unnecessary ones. A careful approach will help you get the most out of your advertising campaign.